BRAND REFRSH - GOT YOU LOOKING
THE ICONIC has a history of doing things that turns heads.
In a retail landscape that is somewhat staid and way too fast, we want to remind consumers why THE ICONIC is, in fact, ICONIC, by interrupting their humdrum shopping experience and getting them to take a moment to stop and look.
Turning that brand behaviour into an idea that fosters a first stop / return to shop behaviour.
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